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03/06/2013
Do you know how to engage the nation's aging population?
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11/26/2012
Do you know how to engage the nation's aging population? BBB is reminding business owners to include our nation's aging population in their branding and marketing.
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07/27/2011
Quick Response codes, or QR codes for short, are popping up everywhere these days. From magazine ads to store windows, QR codes are the fastest way to get your tech-savvy customer to your business’ website. BBB offers some “quick” tips for businesses considering implementing Quick Response (QR) codes for their business.
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09/02/2010
Mobile marketing is an effective way for small business owners to tap into a younger customer base. Better Business Bureau recommends owners check out the potential in geo-location apps like Foursquare or Yelp.
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07/22/2010
Have you gotten a forwarded email that says all cell phone numbers are going to go public and you will be spammed by unwanted sales calls? Actually, it’s not going to happen.
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01/01/2004
The Federal Trade Commission (FTC) issued the amended Telemarketing Sales Rule (TSR) on January 29, 2003. Like the original TSR issued in 1995, the amended Rule gives effect to the Telemarketing and Consumer Fraud and Abuse Prevention Act. This legislation gives the FTC and state attorneys general law enforcement tools to combat telemarketing fraud, give consumers added privacy protections and defenses against unscrupulous telemarketers, and help consumers tell the difference between fraudulent and legitimate telemarketing.
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05/01/2003
If your nonprofit organization is planning a fund-raising campaign, you may be considering hiring a professional to do the work. Professional fund-raisers conduct campaigns for a fee; often, it's a percentage of the money they collect.
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03/01/2003
The Federal Trade Commission (FTC) has amended the Telemarketing Sales Rule (TSR) to give consumers a choice about whether they want to receive most telemarketing calls. Consumers soon will be able to put their phone numbers on a national "do not call" registry. It will be illegal for most telemarketers or sellers to call a number listed on the registry.
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10/01/2001
It's like clockwork. You sit down to dinner and the phone rings. You answer it. The caller is trying to sell you something or tell you that you've won a fabulous prize. If you're tempted by the offer, get the facts. You may be in for a fraud.
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09/01/2000
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.
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03/01/2000
Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions
As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must be clear and courteous, and that their sales solicitations must be accurate, truthful, and complete. It makes good business sense — and it's the law.
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10/01/1999
Green claims can be found in many advertisements and labels today. They're the marketing response to consumers' increasing interest in protecting the environment.
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