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01/30/2009
Because of the declining economy, larger companies are cutting back on their ad buys and smaller businesses are reaping the benefits of significantly lower rates. Television ads that were once relegated to the early morning hours are now ubiquitous and products such as the Snuggie and Shamwow are household names. For small business owners interested in advertising on TV, Better Business Bureau offers guidance on how to effectively manage the process of getting the attention of customers on the small screen.
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