Paula Fleming, Vice President of Communications & Marketing
- Ms. Fleming joined the Better Business Bureau of Eastern Massachusetts, Maine, Rhode Island and Vermont in 2003 as Director of Communications and became the chief media contact and spokesperson for the BBB. Appointed to Vice President of Communications and Marketing in 2005, Ms. Fleming’s position now includes overseeing all BBB marketing.
Ms. Fleming has led the BBB to numerous communications successes. She coordinated the BBB’s educational campaign against Identity Theft, which BBBs throughout the Bureau system now use as a resource for their Identity Theft campaigns.
The BBB has won numerous awards under Ms. Fleming’s leadership. In 2009, BBB won the Outstanding Bureau Awards (sponsored by the Council of Better Business Bureaus) for Public Awareness – Overall Communications.
Prior to joining the Bureau, Ms. Fleming was an associate at Collaborative Insight, where she was responsible for implementing marketing and public relations programs for technology and education clients. Before joining Collaborative, Ms. Fleming assisted management in developing and implementing marketing programs at Feinstein Kean Healthcare, a pharmaceutical public relations agency. Ms. Fleming earned a Bachelor of Science in Corporate Communications from Plymouth State College in New Hampshire.
Ms. Fleming has been a member of the Publicity Club of New England, the oldest professional organization for public relations, communications, special events, and marketing professionals in New England; The Public Relations Society of America, which sets comprehensive standards for the public relations community to benefit the public interest, and to be performed with honesty, integrity, accuracy, and truth; and The Greater Boston Chamber of Commerce, a broad-based association representing more than 1,700 businesses of all sizes. Ms. Fleming completed training with the Disney Institute, recognized leader in experiential training, leadership development, benchmarking and cultural change for business professionals across the globe.
Paula appears on BBB segments weekly on FOX TV.